Lady Glenconner wore Sahar’s taxidermy bird hat from the ‘UglyLovely’ label and her hot pink feather percher hat for this feature length article in The Times
QEST scholar chosen by Princess of Wales
There was much coverage in the press for Sahar’s burgundy teardrop hat as worn by the Princess of Wales on 8th Sept 2023 for the one year anniversary of the passing of the Queen. Here are a few of many articles: Daily Mail, Harpers Bazaar, BBC, Hello, Marie Claire, The Independent, Women and Home, The Telegraph.
London based fashion magazine featured Sahar’s polka-dot dot veiled headband in their print and online magazine
French fashion magazine Malvie ran a full editorial featuring the UglyLovely collection
Sahar became Queen Elizabeth Scholarship Trust award winner in late 2020.
This is a very prestigious award, as QEST are a charity set up by the Royal Warrant Holders, who give awards to craftspeople in the UK who produce high quality work, and show a promising and growing business.
Marylebone Journal ran a front cover and 7 page feature on Sahar, in 2019. This included the photographer insisting on putting hats on random ladies in the street, which was fun.
Sahar crowned Brit Award winner Celeste for her single artwork Single Runaway
Sahar’s first published article, ‘Best of Both Brands’ in renowned U.S magazine Belle Armoire
My Brilliant Moment – Series 3 Episode 4
Covering Sahar’s busy period as she prepares for Ascot.
This Elephant headpiece got quite a lot of attention as it was worn by Ellie Goulding and Princess Eugenie, and also exhibited at the V&A. It was designed for the Muzungo Sisters, using their beautiful vintage Indian fabric. There was more press than this but this is an example.
Transmutation was the word that came to mind the first time I saw milliner Sahar Freemantle’s Magpie inspired Ugly Lovely collection. A narrative of claws, animal horns, feathers, shredded snake skin, fossilized beetles, dried butterflies, bird skulls, etc, gave me the impression that if I wore one of her ingenious creations, I could morph into this intelligent bird. The Magpie is the only non-mammal species to have the ability of self recognition in a mirror test. And they are are also the ultimate recycler known for thieving and collecting found objects for their nests.
Hat Talk april 2014
Harpers Bazaar China
The Brighton Definitive
The Hat April 2015
You can visit the studio by appointment, we are nestled in between the madness of Leicester Square and the serenity of the National Portrait museum! Whitcomb street, WC2H 7DT. Please contact us to arrange a visit.