Guardian Podcast ‘Meet The Mentors’ with Sahar and Jo Fairley, founder of Green and Blacks.

 Listen here

Lady Glenconner wore Sahar’s taxidermy bird hat from the ‘UglyLovely’ label and her hot pink feather percher hat for this feature length article in The Times

QEST scholar chosen by Princess of Wales

There was much coverage in the press for Sahar’s burgundy teardrop hat as worn by the Princess of Wales on 8th Sept 2023 for the one year anniversary of the passing of the Queen. Here are a few of many articles: Daily Mail, Harpers Bazaar, BBC, Hello, Marie Claire, The Independent, Women and Home, The Telegraph.

London based fashion magazine featured Sahar’s polka-dot dot veiled headband in their print and online magazine

French fashion magazine Malvie ran a full editorial featuring the UglyLovely collection

Industry magazine Hatalk ran a front cover and 7 page feature on Sahar in Jan 2021.

Find the article here.

Sahar became Queen Elizabeth Scholarship Trust award winner in late 2020.

This is a very prestigious award, as QEST are a charity set up by the Royal Warrant Holders, who give awards to craftspeople in the UK who produce high quality work, and show a promising and growing business.

Marylebone Journal ran a front cover and 7 page feature on Sahar, in 2019. This included the photographer insisting on putting hats on random ladies in the street, which was fun.


Sahar crowned Brit Award winner Celeste for her single artwork Single Runaway

52 Sketches Podcast.

Sahar is interviewed for 52 Sketches – a podcast about enabling a life of creativity. We talk about that quiet voice of intuition and busting limiting mindsets.

Listen via Spotify or the 52 Sketches website.

Sahar’s first published article, ‘Best of Both Brands’ in renowned U.S magazine Belle Armoire

My Brilliant Moment – Series 3 Episode 4

Tempus Magazine

Covering Sahar’s busy period as she prepares for Ascot.

Animal Ball

This Elephant headpiece got quite a lot of attention as it was worn by Ellie Goulding and Princess Eugenie, and also exhibited at the V&A. It was designed for the Muzungo Sisters, using their beautiful vintage Indian fabric. There was more press than this but this is an example.

Read More

Renowned fashion photographer Gisela Torres who has photographed Naomi Campbell among others was inspired by Sahar’s UglyLovely pieces, so did a special shoot for Trend Tablet focusing on the hats.

Transmutation was the word that came to mind the first time I saw milliner Sahar Freemantle’s Magpie inspired Ugly Lovely collection. A narrative of claws, animal horns, feathers, shredded snake skin, fossilized beetles, dried butterflies, bird skulls, etc, gave me the impression that if I wore one of her ingenious creations, I could morph into this intelligent bird. The Magpie is the only non-mammal species to have the ability of self recognition in a mirror test. And they are are also the ultimate recycler known for thieving and collecting found objects for their nests.

Read More

Hat Talk april 2014

Harpers Bazaar China

Crafts Magazine

Status Magazine

Sunday Times

The Brighton Definitive

The Hat April 2015



You can visit the studio by appointment, we are nestled in between the madness of Leicester Square and the serenity of the National Portrait museum! Whitcomb street, WC2H 7DT. Please contact us to arrange a visit.